Selling Merch Out of the Trunk to Avoid Venue Cuts
TF explains why he avoided hefty venue merchandise cuts by selling directly to concertgoers out of his trunk after the Los Angeles concert.
Mackwop shifts the focus to tour merchandise sales at 18:10, asking TF which city produced the best response for his apparel. TF responds at 18:20 that the Los Angeles show delivered his top overall experience, though it involved an unconventional sales method. Rather than selling through the standard venue booth setup, TF reveals at 18:27 that he decided to sell apparel directly out of the trunk of his vehicle in the parking lot.
TF explains his reasoning at 18:33, stating that he did not want to surrender a significant cut of his earnings to the venue's house taxes and retail fees. He chose to bypass the venue's setup entirely, instructing fans to meet him outside after the concert wrapped up. TF recalls at 18:43 how the trunk pop-up quickly evolved into an hour-long meet-and-greet, giving him the chance to shake hands, sign clothes, take photos, and connect personally with supporters.
Mackwop notes the value of that direct connection with fans, while Keem and TF discuss how quickly the merchandise sold out during the outdoor session. TF explains at 19:17 that he only had stock on hand for two nights of the tour run because he opted not to transport heavy inventory during the East Coast leg. When Mackwop asks at 19:26 whether he regrets not bringing inventory for the full tour, TF agrees that doing so would have resulted in massive sales across every city. The hosts review the details of the anniversary hoodies at 19:46, including custom drawstrings and glow-in-the-dark print, which TF confirms at 19:59 were exclusive pieces reserved for close friends and family.